I wrote this review while participating in a blog tour campaign by Mom Central on behalf of Dannon. In addition, I received a gift certificate and products to thank me for taking the time to participate.
As October draws to a close, so does National Breast Cancer Awareness month. But the fight doesn’t end when the calendar page flips and the pink ribbons become less visible.
Most of us have seen the other yogurt campaign that has us all mail the pink lids in. I have to admit that while I am always happy to see companies help good causes, I couldn’t understand why they insisted on making it cumbersome to participate. I’ve ranted about it on more than one occasion to my husband.
Then I saw Dannon is making it easier. Buy a specially marked cup of Dannon yogurt (marked with the pink ribbon and Give Hope With Every Cup logo) until November 30th. Then instead of mailing it, you go to the website www.cupsofhope.com and enter the code. Voila. Done. And for each code entered, 10 cents is donated to NBCF (National Breast Cancer Foundation, Inc). Dannon guaranteeing a minimum of $500,000 donated and up to $1.5 million.
Yogurts with the participating codes include Light & Fit, Fruit on the Bottom, Activia, and All Natural. We can have yummy yogurt while facilitating a donation to NBCF – everyone wins.