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Dannon – Give Hope With Every Cup

October 30th, 2010

I wrote this review while participating in a blog tour campaign by  Mom Central on behalf of Dannon. In addition, I received a gift certificate and products to thank me for taking the time to participate.

As October draws to a close, so does National Breast Cancer Awareness month.  But the fight doesn’t end when the calendar page flips and the pink ribbons become less visible.

Most of us have seen the other yogurt campaign that has us all mail the pink lids in.  I have to admit that while I am always happy to see companies help good causes, I couldn’t understand why they insisted on making it cumbersome to participate.  I’ve ranted about it on more than one occasion to my husband.

Then I saw Dannon is making it easier.  Buy a specially marked cup of Dannon yogurt (marked with the pink ribbon and Give Hope With Every Cup logo) until November 30th.  Then instead of mailing it, you go to the website www.cupsofhope.com and enter the code.  Voila.  Done.  And for each code entered, 10 cents is donated to  NBCF (National Breast Cancer Foundation, Inc).  Dannon guaranteeing a minimum of $500,000 donated and up to $1.5 million.

Yogurts with the participating codes include Light & Fit, Fruit on the Bottom, Activia, and All Natural.  We can have yummy yogurt while facilitating a donation to NBCF – everyone wins.

I wrote this review while participating in a blog tour campaign by  Mom Central Consulting on behalf of Dannon. In addition, I received a gift certificate and products to thank me for taking the time to participate.

This entry was posted on Saturday, October 30th, 2010 at 10:29 pm and is filed under Misc.. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

4 Responses to “Dannon – Give Hope With Every Cup”

  1. Jeanne Says:

    I have over 100 lids, is there an easier way than entering each one individually? It will take me a long time to do one at a time.

    Thanks

  2. Faye Hudson Says:

    I’ve beeb saving my cupsofhope lids with the codes to enter & was glad to see I have until Nov 30, but how? The website does not say “enter code” anywhere?????????

  3. Faye Hudson Says:

    I’ve beeb saving my cupsofhope lids with the codes to enter & was glad to see I have until Nov 30, but how? The website does not say “enter code” anywhere?????????

  4. joanne Says:

    I think you and I are too late…we should have been entering the codes as we ate our yogurt! Danon contributed $1.5 mil and then upped it another $100,000. The site is saying that is reached too! Wonderful news but because many of us did not get to enterour lid codes, there is a lot more money out there that Danon could possibly have donated! Hopefully next year they will make it $2million! Such a great cause!! I have learned my lesson …next year, at our house we will “eat and enter” daily!!


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